I'm a brand designer based in Derbyshire, building identities that hold up across web, print, packaging, and events, with 9+ years across healthcare, D2C, hospitality, and independent business.
Industry experience across print and digital design.
Projection mapping, VR, immersive brand experiences, and more.
Design, University of Derby.
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Building the Years.com brand, end to end
Seasonal campaigns, retail rollouts, and the brand foundations that keep it all consistent, including a self-initiated Tone of Voice guide.
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Senior Designer
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Medichecks: a company-wide rebrand
Central to a company-wide rebrand: new visual identity, brand guidelines, and a UX-led redesign of medichecks.com.
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Senior Designer
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Stilo: a brand built on strategic trust
A brand identity that positions a UX research consultancy as trusted experts from the first impression.
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Senior Designer
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Plasma: launching Medichecks' B2B offering
Visual identity and launch assets for Medichecks' B2B blood-testing brand, built for the post-COVID corporate health market.
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Senior Designer
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BloomUX: a brand built on strategic trust
A brand identity that positions a UX research consultancy as trusted experts from the first impression.
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Senior Designer
Stronghold Creative · Self-employed
Oct 2025 – Present · Derby
Brand strategy and visual identity for early-stage and growing businesses: helping founders build brands with a clear point of view, from naming and positioning through to design systems, packaging, and creative direction.
Brand Architecture · Brand Strategy · +1 more
Years.com
Feb 2024 – Present
I shape how people meet and see the Years.com brand, from first visit to long-term relationship: online, at events, or on the shelf in retail. I've delivered seasonal campaigns with 80%+ sell-through, retail rollouts for Just for Pets, the Crufts stand, and Yap!, our customer magazine. I also build the foundations that keep the brand consistent: style guides, components, and internal assets, plus the brand's first Tone of Voice guide and Creative AI policy, both self-initiated.
Packaging Design · Brand Development · Tone of Voice · Creative AI Policy · +3 more
Medichecks
Mar 2020 – Feb 2024
Central to a company-wide rebrand, reshaping the visual identity and creating new brand guidelines. Worked across web, print, and video, including a premium PR kit campaign and a UX-led website redesign. Helped launch Plasma, Medichecks' B2B blood-testing solution, developing its visual identity and producing digital and print assets that made the brand cohesive and credible in the post-COVID corporate health market. Collaborated closely with marketing, doctors, and compliance throughout.
User Experience (UX) · Identity Guidelines · +7 more
Medichecks
Jan 2020 – Mar 2020
Early foundation role at Medichecks, building the design fundamentals that led to my promotion to Designer.
John E Wright & Co Ltd
Sep 2017 – Jan 2020
Designed a wide range of print for corporate and private clients, including business cards, posters, wedding invitations, menus, and large-format signage, taking projects from brief to finished, printed product. Progressed from Design and Print Operative to Graphic Designer.
Whether it's branding, web, or print, I'd love to hear about your project.